pearls by the bay
Provided social media marketing and event media production for Pearls by the Bay, a pearl company looking to expand its digital presence across YouTube, Instagram, and Facebook. Our work included livestreaming the event speakers, producing a polished recap video, and capturing professional event photography of attendees, speakers, and key moments throughout the event.
The content delivered gave Pearls by the Bay a strong library of high-quality visual assets that could be repurposed into social media posts, promotional content, and brand storytelling material for up to a full year. This helped the company maintain a consistent online presence while showcasing the energy, community, and professionalism of the event.
SOUND DESIGN
For the sound design, we treated the audio as part of the storytelling, not just background music. The track choice was intentionally polished and upscale, giving the recap a more premium feel that matched the elegance of the pearl brand and the atmosphere of the event.
We also layered in subtle water-inspired sound effects to create texture and depth throughout the edit. Since pearls are naturally connected to the ocean, those small audio details help the viewer subconsciously feel closer to that environment without taking attention away from the visuals. The goal was to make the video feel smooth, cinematic, and brand-specific, instead of just placing event footage over a song.
Our Approach
Our approach for Pearls by the Bay focused on turning one event into a full digital content campaign across YouTube, their website, Instagram, and Facebook. Instead of only documenting the event, we captured it in a way that created long-form content, short-form promotional material, website assets, and a year’s worth of social media posts.
Our creative approach was to make the entire piece feel visually connected to the Pearls by the Bay brand, not just document the event. We leaned into an aqua-inspired look, using the natural blues in the venue, lighting, and environment to create a clean coastal tone that connects back to where pearls come from. In the color grade, we made the blues feel more intentional and polished so they would pop without looking artificial. That gave the video a cooler, more refined feeling while still keeping the skin tones natural and the event atmosphere authentic.
The building choice also helped support that direction. Its clean, open, and professional setting gave the visuals a more elevated backdrop, while the blue tones and reflective details helped reinforce the ocean-inspired identity of the brand. Together, the location, color grade, and visual direction helped the final piece feel less like basic event coverage and more like a branded marketing asset built around elegance, water, and luxury.
Livestream
For the livestream, the goal was to make the event accessible to people who could not attend in person while also preserving the speaker presentations for future use. We focused on capturing the speakers clearly, maintaining professional audio, and making the stream feel organized and polished for online viewers. This gave Pearls by the Bay immediate online reach during the event and also created reusable speaker content that could later be clipped, reposted, or archived.
YouTube Recap Video
The recap video was designed as a polished, long-term marketing asset for YouTube. The goal was to summarize the energy, audience, speakers, products, and overall experience of the event in a way that felt professional and engaging. This gave Pearls by the Bay a strong piece of evergreen content that could live on their YouTube channel, be shared with customers, and be used to promote future events.
Website Content
For the website, we captured clean photo and video assets that could help strengthen the company’s online presence. Event photos, speaker moments, product shots, and community-focused visuals could be used throughout the website to make the brand feel more active, credible, and connected to its audience. The recap video could also be embedded on the website as a strong visual highlight of the company’s events and community engagement.
Meta Platforms: Instagram & Facebook
For Instagram and Facebook, we focused on creating a large content library from the event. Photos of event goers, speakers, product displays, and candid interactions gave the company enough material to post consistently throughout the year. This approach helped Pearls by the Bay stay active on social media without needing constant new shoots. The content could be used for feed posts, stories, reels, event promotions, customer highlights, and community engagement posts.
SIMPLE
STRATEGY
We turn one event into a full marketing campaign, creating content that can be used across YouTube, websites, Instagram, and Facebook.
LASTING
VISIBILITY
Our goal is to create content that keeps working long after the event ends, helping brands stay active, professional, and consistent online.
The bayz backyard
This project was built on my experience with The Bayz Backyard, which became my first major long-term marketing project. From 2022 to the present, I have been single-handedly creating and managing the brand’s content across social platforms, including event recap videos, TikToks, short-form promotional edits, and social-first content designed to drive awareness and attendance.
Through consistent posting, strong visual branding, and content built around the energy of the events, the page has grown into a recognizable event platform. Individual videos regularly average around 1,000–2,000 likes, with many reaching roughly 30,000 views. The main page is also reaching 30,000+ followers, positioning us as one of the biggest event promoters in the San Francisco Bay Area.
The brand has also expanded beyond its original market, growing into 14 different states and 18 cities under the localized “[City Names] Backyard” format. That growth reflects the strength of the content system, the scalability of the brand identity, and the ability to turn event media into a marketing engine that builds culture, visibility, and demand.
Playboi Carti circa 2025, Rich's Cinema created a custom logo for The Bayz Backyard, custom visualizers, and multiple posts worth of content, including photos, videos, and a social media Revamp
-
Voice of the company is a girl in college, using emojis like 😝💅🙈😽
This voice was prominently on story posts to boost engagement from both the Male audience and making the Ladies more comfortable attending events and interacting with the page.
Our initial marketing strategy that blew us up was partner with locally famous rappers like SOB x RBE , AzChike, & Mbnel and artists who fell off enough to have a reasonable booking fee. We also partnered with other big event organizations and their promoters, which boosted us to 5000 followers within our first month.
-
After an initial loss on the first few events, we finally were green after 2 months. After a year in, we had a dedicated crowd of College Kids, and Bay Area Locals. We started posting share worthy content that boosted engagement, added a first girls in line are free incentive (only like 10 would get in for free) and started inviting more expensive artists and influencers to our events
-
After the initial group of regulars phased out, We started focusing on expansion. As the name itself carried enough weight around the area and we had bigger plans than just staying local.
We expanded into 14 different states across the United States doing the same marketing strategy that worked in the Bay Area.
We also expanded from Hip-Hop shows to now throwing Rooftop events in San Francisco, Seattle , and San Jose
-
Working on LA expansion, curating festival lineup and in talks with the City of San Francisco, Goldenvoice, and multiple potential sponsors for our first music & arts festival.
TESTED RECORDS
Since May 2026, I have taken on a marketing & graphics position over at Tested Records. Created new logo, album covers, scheduling posts, and forming a marketing strategy.
Social media Simternship
